Sobeer is a trademark that not only works in English. In fact it's the same word in Dutch, and when translating sober to other languages we get sobrio (Spanish, Italian and Portuguese), sobre (French) and sobru (romanian).
Sober + Beer = So Beer... or simply SOBEER. Sobeer easy to communicate and very brandable. So close to Beer and yet So Healthy.
HEALTHY IS HERE TO STAY
Although there will always be times for a ordinary alcoholic beer, new healthy variants are becoming increasingly popular. Sobeer is the healthy alternative which can be drunk at anytime, anywhere without side-effects.
This is with how many percentage the worldwide Alcohol-free beer consumption increased between 2008 and 2013.
This is how many millions liters of alcohol-free beer which was drunk.
This is how big share (%) of the beer consumers in Spain who purchased non-alcoholic beer last year. This growing tendency is seen throughout Europe.
"Can Nonalcoholic Beer Save Big Brewers?"
The Huffington Post
"Last year 2.2 billion litres of non-alcoholic beer were drunk, 80% more than five years earlier...sales of non-alcoholic beer is booming"
"Mein Gott! Germans are drinking more non-alcoholic beer and less of the real stuff"
Is your company interested in using the SOBEER® name?
The situation: Sales of non-alcoholic beer are booming across Europe.
The problem: The marketplace is crowded with alternatives and it’s hard to distinguish your company’s products from the competitors’.
The solution: SOBEER® – smart play of words which resonates with customers and is easy to communicate.
Contact us if you are interested to discuss how the SOBEER® trademark can be incorporated into your products.